The team

Private sector,non-profit universe, research or consulting, Be-linked’s team members come from diverse backgrounds and make up a dynamic team with complementary expertise. Gathered around a strong and innovative project, they share the belief that NGOs and businesses can and must join forces to create value together and meet the challenges of society.

Jerome Auriac, Founder, CEO

JAAfter five years in sales and marketing for the editorial group Wolters Kluwer, Jérôme became the commercial director of Novethic (a resource center for CSR issues and Sustainable Development) in 2001. In 2003, he joined the agency Manifeste as associate director. Specialized in sustainable development and business-NGOs partnerships, he created the website wwo.fr, the first online database with information about NGOs worldwide in order to facilitate public-private partnerships. In 2008, he founded Be-linked, Business & Community Intelligence, a consultancy firm specialized in business and civil society organizations relationship. Jerome teaches in business schools (at HEC: MS Sustainable Development, Business & Poverty Social Business Chair; at ESSEC : General management for Social Economy), business associations on the themes of CSR, NGO networks (Coordination SUD), as well as in educational institutions or foreign research institutes (such as the Natural Capital Institute or the Getulio Vargas Foundation) . President of a development NGO working in Brazil and fluent in Portuguese, he is also a board member of Foundations, NGOs and specialized think tanks such as the Planet Workshops.

Marie Antonelle Joubert, Consulting Director

Marie Antonelle JoubertEducated as a sociologist, Marie Antonelle has led networks of cooperation, education to development, and international solidarity in Europe, Middle East and Latin America during the last twelve years.
Since university, that she attended in France, Arabic world and America, she studied and then participated in the development of numerous cultural projects, mainly audio-visual, working on and with marginal movements: graffiti groups in New York, which she chose as her sociology specialization subject, favelas’ political and cultural manifestations in Rio, and off-beat videos with the artistic group Kourtrajmé.
Consultant and coordinator for numerous NGOs and organizations, Marie-Antonelle has developed a deep knowledge of civil society issues, from development organizations to international solidarity movements and local communities.
Fluent in English, Spanish, Portuguese and French, she regularly participates to Social Forums as an activist, network coordinator or documentary maker.

Juliette Van Wassenhove, Consulting Director

JVWTrained as a social scientist by some of the top French schools and universities in Humanities (École Normale Supérieure, Sciences Po Paris), Juliette spent six years researching the various roles and aspects of civil society in Southeast Asia, with Malaysia as her main case study, fieldworking in English and Malay .
Juliette has taught History, Political Science and Sociology classes in French and English at various institutions, including University of Auvergne and the Institute of Political Science (Sciences Po) in Paris.
During that period, she also acted as a Coordinator for a Southeast Asia Strategic Watch for the Ministry of Defense, managing international research projects, organizing international meetings and writing briefings on political affairs in the region and Yearly Synthesis Reports.
She has also been an expert panelist, a political analyst and a consultant with various firms and media, both French and international, before joining Be-Linked as a Senior Consultant and Head of Publications.

Sarah Ertel, Senior Consultant

SEAfter three-years studies in French Literature and Political Sciences, Sarah started a master’s degree at Le Celsa, the Paris school for high studies in information and communication. During these years, she also went to New York to study media and marketing.

Having graduated in advertising and marketing, Sarah specialized in semeiological research and ethical fashion. This study has been her first step into sustainable development issues.
She then joined the communication agency Enjoy as a strategic planner specialized in CSR and brand positioning. She worked for several clients such as MVE Foundation, Saint-Gobain, Havaianas, Accor and Bressor.
As a project manager, Sarah has been involved several years in the design, the funding and the implementation of a cultural center in Bagbe, Togo. This experience brought her to development issues.
Today at Be-Linked she is specifically in charge of the environmental and social issues in the luxury and textile industries as well as ethical fashion and NGO.

Mélanie Grignon , Senior Consultant

MGAfter a French classes preparatoires for the Grandes Ecoles in Humanities and Social Sciences (Hypokhâgne), Melanie joined the Institut d’Etudes Politiques in Aix-en-Provence where she majored in international relations. Her path led her to study the particular policies of the Third World for one year at the University of Manchester (United Kingdom).
Willing to work more specifically on urban environmental services and sustainable development issues in emerging and developing countries, she completed her education with a Masters degree in Sustainable Development, Environmental Management and Geomatics at the University Paris 1 Panthéon -Sorbonne and the National School of Geographical Sciences.

At the end of her studies, she joined the International Technical Department of Veolia Environmental Services, where she held a position of Economist for more than three years. She has acquired a particular technical expertise in the management and treatment of waste and a solid knowledge in financial and environmental analysis.

Passionate about the issues of development, she continued her career at the Veolia Environment Sustainable Development Department as social projects manager. She managed projects dealing with the development of access to essential services for disadvantaged populations (India, Latin America, Bulgaria, France …) in relation to NGOs and research organizations. She also contributes to the development of methodological tools and indicators for the Group in societal matters.

She joined Be-linked in May 2013 as a senior consultant.